July 31, 2021


This conference is the largest Pakistani women’s entrepreneurial live online gathering. Pakistan has amazing women who are all worth being dubbed inspirational in so many ways. We believe that every woman is an inspiration, from the stay-at-home mama dedicating her life and soul to her adorable children, to the CEO at the head of the biggest company fighting every day to get the appreciation she deserves.


global corporate experts from diverse industry and cultural landscapes

from leading international businesswomen about their experiences within the corporate world and gain the latest market intelligence across the industry

face to face with your peers and make valuable connections across industry and the globe in both informal and business-focused environments

your own industry experiences, expertise and know-how during interactive panel discussions and Q&A sessions

women across business and industry


» Gain more insights:
Through real case studies and explorations, your assumptions are challenged and you gain new perspectives.

» Sustain actionable knowledge:
Harness information you already have into workable action plans.

» Managing for value:
Develop a keen understanding of how to manage the creation of value, using the Berkeley-developed Blue Line Management concept.

» Enhanced leadership skills:
Achieve increased confidence and managerial impact through our integrated Leadership Development Process, which includes powerful 360° feedback and coaching from our highly regarded Berkeley Global Leadership Centre.

» Grounding in the key business disciplines:
Essential to effective general-management decision-making, you will gain an integrated view of business by discovering key linkages across disciplines.



Identify appropriate metrics for the WOMEN CEO’s performance evaluation – resources &value additions alone or authenticity and how to grow into the future. Discuss challenges facing WOMEN CEO’s as it supports ways to overcome.


Identify solutions for women based on innovations that will support success as entrepreneurs.


We bring opportunities in the market for Women to give them business ideas and practical business plans required to get success.


Recognize women skills, identify area of improvements, learning opportunities to provide Women with comprehensive solutions.


Providing support and assistance to Women for doing start up.


Facilitate dialogue between Women technology innovators, Consultants and regulators to unlock the keys to widespread adoption. Facilitate a two-way interaction to map out future needs and areas where technology has yet to offer a solution. Over the years, we’ve assisted thousands of women by educating and training financial and entrepreneur leadership skills for future contribution to a healthy economy and society.



Our keynotes will provide you access to the most impactful and powerful thought leaders on the program. Hear from high-profile thought leaders and Business Executives as they cover key business trends that are driving the future of work.

Breakfast Briefings

Our breakfast briefings are sessions which give you a chance to get a deeper perspective on a topic and also get the chance to get into debate on the topic. We’ve designed them to provide the chance for open and frank discussions about the current trends and challenges impacting the profession whilst enjoying delicious food in the company of industry colleagues.


Choose from workshops; Transform which are carefully designed to provide tangible takeaways and practical toolkits that deliver value and impact in the post-pandemic world.


Our CoLabs focus on a key business challenge. You will be guided through the process in small peer groups using design thinking or agile learning methods. Get to the heart of the issue and develop deeper insights, reach conclusions and formulate recommendations for the future. Our CoLabs give you tangible takeaways to be able to implement immediately into your organisation.

Lightning Talks

Illuminate us but make it quick! True to its name a lightning talk is a very short presentation on a current topic in a quick, insightful and clear manner.

Thought Exchange Roundtables

Sharing experiences and knowledge are key elements. These roundtable discussions with small groups of peers give you the chance to share perspectives on hot topics and key challenges facing the profession. Have your say on the topics you want to discuss on the day!

InFocus Panels

Envisioning the Workforce of 2030. Our expert panel made up of business thought leaders and executives will share their insights and pioneering research around the future of work. This interactive session looks beyond re-imaging how things are and towards innovating the endless possibilities of what they could be.

Exclusive Masterclass

A masterclass is a means to present a real-world account on a particular topic, situation or event. Led by a speaker with expert knowledge or skills in a particular area these sessions often provide best-practice advice or insight into new or innovative solutions that are forging new paths.

Awards, CPD Points, Certificates & Digital Badges

An exclusive, glamorous affair, where the winner will be recognised for their outstanding contributions. Attendees get a certificate of attendance and can earn CPD points by attending the event.




H.E. Salma Al Qubaisi

  • President Al Qubaisi Holding Abu Dhabi
  • Berkeleyme & MS Voice of Global Women President- Abu Dhabi
  • Board Member- The Investors Club
  • IT Planning & Strategy at ADNOC Logistics & Service
Aarefa Saleh AL Falahi

H.E. Aarefa Al Falahi

  • Board Member, RAK Chamber of Commerce
  • Board Member of RAK Insurance Company
  • Board Member of Emirates Sports & Cultrual club
  • Member of Board of RAK SME Association
  • Chairman, RAK Chamber of Commerce Exhibition Committee​
Musa Shaikh 2022 2

Musa Shaikh

  • Group CEO – Berkeley Middle East Holding
  • Founding Director Berkeleyme & MS Voice of Global Women
  • CEO – The Investors Club
  • Dean- Berkeley School of Management Sciences
Khulood Shaban

Khulood Shaban

  • Chief Executive Officer (CEO) – Berkeley Middle East Holding


Musa Shaikh 2022 2

Musa Shaikh

  • Group CEO – Berkeley Middle East Holding
  • Founding Director Berkeleyme & MS Voice of Global Women
  • CEO – The Investors Club
  • Dean- Berkeley School of Management Sciences

Dr. Amna Mahmood

  • Professor/Chairperson – Department of Politics & International Relations
  • Post-doc: University of North Carolina Wilmington, USA.
  • Ph.D: University of the Punjab, Lahore, Pakistan

Najia Mahboob

  • Women Business Leader

Asma Jan Muhammad

  • Senior Finance Manager – Local conglomerate, Dubai, UAE.

Nighat Akbar Shah

  • Entrepreneur, Investor, Vice President – Shah Holdings Group

Urooj Farhat

  • Audit Director – KPMG

Haseeba Mohsin

  • Kintsugi Coach

Saadia Bokhari

  • Business Consultant and Corporate Trainer

Amna Hussain

  • Founder & CEO – Amna Hussain Consultancy

Nibras Masoom

  • FP&A Manager AMESA – Pepsi Co

06:00 PM – 06:05 PM (UAE Time)
Berkeleyme Investors Club
Berkeleyme Investors Club is a patent gold standard signature business club. We focus on both creating a global investors community and building a bridge to the skills and ideas of high level professionals with the aim to serve the international investment industry, in order to create value for the society. Read More..
Dr. Musa Shaikh

* Group CEO – Berkeley Middle East Holding
* President – Berkeleyme Global Holding
* Royal Family Investment Advisor
06:10 PM – 06:15 PM (UAE Time)

Berkeleyme & MS (Voice of Global Women) – A Social Enterprise

Berkeleyme & MS (Voice of Global Women) – A Social Enterprise, support women to get their basic rights from parliament, ensuring women have access to FREE education and Healthcare, Justice at the doorstep, physical protection & mental health, child care benefits, along with generating employment opportunities and developing as entrepreneurs. Read More..

06:15 PM – 06:30 PM (UAE Time)
Dr. Amna Mahmood

* Professor/Chairperson – Department of Politics & International Relations
* Post-doc: University of North Carolina Wilmington, USA.
* Ph.D: University of the Punjab, Lahore, Pakistan.
06:30 PM – 06:35 PM (UAE Time)
Berkeleyme Consultants
Berkeleyme Consultants is an American Network of Business Consulting working across the globe. Over the years, we are providing impeccable services to valued clients related to business solutions, related to Audit, Financing, accounting, tax, technology, consulting and advisory services. Read More..
06:35 PM – 06:50 PM (UAE Time)
Najia Mahboob

* Women Business Leader
Najia Mahboob is settled in Dubai, UAE with her family since 2000. Her career spans 19 years adding value across professional
services, banking and real estate sectors. Currently, she is Head of Finance for Al Tayer Real Estate and previously she had worked
in Al Ghurair Properties, Fortune Group, Citibank, E&Y and Andersen.
Her qualifications include MBA from Institute of Business Administration Pakistan, CMA from IMA – USA and Fellowship in
Chartered Management Institute – UKShe has been involved in various public sector projects in Pakistan. She was a Lead Consultant for USAID for Centre of Advanced
Studies (CAS) in Pakistan, which was a 5-year USD 200 million project with an aim to establish four centers of advanced learning in
agriculture, energy, and water sectors in PakistanShe has been a part of various philanthropic initiatives like Mosaic – Prince Charles Charity in United Kingdom, Volunteer Women
Organization, Pakistan and Rotary Club Islamabad Sarrinah, Pakistan

06:50 PM – 06:55 PM (UAE Time)
Berkeleyme School of Management & Sciences
Berkeleyme & MS (Voice of Global Women) – A Social Enterprise, support women to get their basic rights from parliament, ensuring women have access to FREE education and Healthcare, Justice at the doorstep, physical protection & mental health, child care benefits, along with generating employment opportunities and developing as entrepreneurs. Read More..
06:55 PM – 07:10 PM (UAE Time)
Asma Jan Muhammad

* Senior Finance Manager – Local conglomerate, Dubai, UAE.
Asma is a Chartered Accountant from Pakistan and England&Wales by profession, having finance and accounting experience of 16 years with diverse industry sectors. She has been living in Dubai since 2007, and have added value to leading multinational and local groups throughout her career. Born in a conservative middle class in an area dominated by strict code of life, Asma had to struggle from early life. Her independent soul refused to accept the restrictions and burdens loaded on the women of society. Asma realized early in life that if she did not want to be suffocated, she had to be educated and high achiever. Throughout her school and college life she struggled and achieved top positions. She secured two gold-medals in CA exams. She had to take tuition classes to finance her education. There was also the challenge to convince her own family that she should be allowed to fly as a free bird and achieve her goals. Life during training for professional qualification was not easy either. There were only a few lady trainees. And they were treated as trophies by the male dominated senior staff. Somehow Asma survived and achieved the Chartered Accountancy qualification with kudos. Life in the practical business world had its own challenges. Even in the 21st century there are glass ceilings. Throughout her career Asma has worked to shatter these glass ceilings. Not an easy task. In order to give a strong profile Asma decided to contest the election of the Managing Committee of the Institute of Chartered Accountants of Pakistan (ICAP). ICAP has approximately 1000 members in the UAE. She won the election with the highest numbers of votes and was elected as the Chair of the ICAP-UAE Managing Committee. As the Chair, Asma worked tirelessly to improve the profile and opportunities for the ICAP members in the UAE. She became the first overseas recipient of the Chartered Accountant Woman of the Year award 2019, conferred by the President of Pakistan. Besides continuing with her career, She is raising 2 kids. She also pursues community services and carries deep interest in poetry and music as part-time passion. She launched an initiative titled “Femme-Passion” comprising qualified female CAs in the UAE.
07:10 PM – 07:15 PM (UAE Time)
Berkeleyme Immigration Services
Berkeleyme Immigration Division can assist you obtain a visa to live and work in Canada, Europe, UK, Australia & USA. We can assist business professionals and skilled workers with Work Permits, Residence Visas, Schengen Visas, and European Relocation Services. Read More..
07:15 PM – 07:30 PM (UAE Time)      Women’s financial stability leads to a better society
Nighat Akbar Shah

* Entrepreneur, Investor, Vice President – Shah Holdings Group
Nighat Shah is an entrepreneur, investor, and the VP of Shah Holdings Group, a commercial real estate development and convenience store company she co-founded with her husband two decades ago. Her first foray into entrepreneurship was an in-home wholesale business she started to accommodate the needs of her growing family. Empowered by that success, she began trading stocks and futures. Along the way, she obtained a Master of Science in Business and Finance Degree from the University of Memphis.
In addition to her professional life, Ms. Shah is a philanthropist dedicated to bettering the lives of those in developing nations, particularly in her hometown of Chitral, Pakistan. Since 2005, she has sponsored school fees for around 300 students, built a conference hall, and an ECD center for a local school of her remote village. In 2019, she built a women’s hostel in Balach Chitral that houses almost 200 students. She and her husband are continued supporters of Aga Khan Foundation USA, a foundation which helps in eradicating poverty by helping people to help themselves. Ms. During COVID 19, to combat the challenges of shortage, Nighat funded food and mask drive in her hometown.
Shah is passionate about sharing her message of empowerment and fulfillment through entrepreneurship. She believes in financial mentorship, and she encourages and partners with passionate women and guide them toward their financial independence. Recently, in July 2020, she launched her clothing brand Saba Nighat Collection with her partner in Pakistan. She has a strong desire to serve others, and do everything in her power to encourage women to be self-sufficient and financially independent.
07:30 PM – 07:35 PM (UAE Time)
Berkeleyme Healthcare
Berkeleyme Healthcare Solutions, is one of the leading companies in the world. We have extensive expertise in local, regional and international healthcare environments, we provide best practice healthcare solutions tailored to meet your organisational requirements. We bring cost efficiency, excellence and reputation to your organization. Read More..
07:35 PM – 07:50 PM (UAE Time) Success comes by getting out of your comfort zone and achieving your goals consistently
Urooj Farhat

Audit Director – KPMG
Urooj has over 13 years of experience in KPMG providing financial statement audit services in the UAE to international and local clients. She specializes in providing audit services in the real estate, shopping malls, property development, retail, hospitality and professional services sector clients. She is also responsible for leading the audit of several large family owned groups in the UAE whose principal activities are related to retail, hospitality, real estate and property and has experience in providing professional audit services to local and international companies in accordance with IFRS. Additionally, Urooj is also the People Management Leader of KPMG UAE’s Infrastructure, Government and Healthcare industry sector team.
07:50 PM – 08:05 PM (UAE Time)       Women Empowerment program
Haseeba Mohsin

Kintsugi Coach
Women Empowerment coach who offers services to women who wish to start their own businesses and support women who have been victim of domestic violence.
08:05 PM – 08:20 PM (UAE Time)       setting up and running a business.
Saadia Bokhari

Business Consultant and Corporate Trainer

Saadia is a highly accomplished senior executive with 25+ years’ experience in the Middle East having held executive positions in Customer Relations, Business Development, Operations and General Management with multi-national organizations.

Having started her career with American Express – TRS in Karachi, Saadia moved to Dubai in 1993 when she joined STAR Group Ltd., a Newscorp media subsidiary. Her career started as a Customer Service call centre agent and, over a period of 15 years, led to her being promoted to Vice President, Middle East and Africa managing Operations, Distribution and Advertising Sales. A journey that required breaking a few glass ceilings along the way!

Leaving the corporate world for a while, she followed her passion for food and went on set up and run a fine dining restaurant in Dubai. A different kind of challenge but extremely demanding nevertheless!

As a business consultant and corporate trainer Saadia has worked with SME’s and large corporates across Broadcast Media, FMCG, Financial Services, Manufacturing, Insurance and Government entities. She is experienced in creating customized training interventions based on data driven needs analysis backed by years of operational, hands on experience. Proficient in transferring acquired best practice expertise to the training room, Saadia is experienced in working with large multi-cultural teams.

A motivational coach and mentor passionate about developing talent in individuals to be the best version of themselves. Saadia is actively involved in the empowerment of women to achieve personal and financial independence through coaching and mentoring. She is an active supporter of NGO’s in Pakistan dedicated to the empowerment of women within their communities.
An ardent animal lover, Saadia is a serial cat rescuer. Her hobbies are cooking and she is passionate about trekking in the northern areas of Pakistan.

08:20 PM – 08:35 PM (UAE Time)       Career Growth Mindset for Women with the Vision to Believe in Yourself
Amna Hussain

Founder & CEO – Amna Hussain Consultancy
Amna Hussain, Founder & CEO, specialized HR Professional, seasoned Career Success Consultant passionate about HR new acquaintance of implementation with 7+ years of experience inclusive of UAE based since 2015. Qualified, Masters in Business Administration majors Human Resource Management MBA HR with distinction. Expertise as HR trainer for corporate development, Resume Writing, LinkedIn Profile Optimizing strategies, lead people for changing their mindset for job search experiences. A connector, firm believer of connecting people genuinely and nurturing relationships is key to achievements. Career Coaching and Resume Writing is go-to passion carrying since 2013. An optimistic individual, acquired leadership training which gives powerful quantifiable knowledge to inspire and help people navigate their dreams for lives & career. Her purpose is to support people by helping them to strengthen their approach towards their life and career growth. Her support of work has been recognized across the group of leaders among job seekers, professionals/executives and also very great women support in Pakistan and United Arab Emirates.
08:35 PM – 08:50 PM (UAE Time)       Women Empowerment and my personal professional journey from Pakistan to UAE
Nibras Masoom

FP&A Manager AMESA – Pepsi Co
I am Qualified CA by profession which I completed from KPMG in 2009. I moved to Pepsi Co Lahore in 2014 from there I moved to Pepsi Co Dubai in 2018. My key experience includes Transaction advisory, FP&A and Planning.
08:50 PM (UAE Time)      CLOSING REMARKS


We acknowledge the dynamic individual’s who has made outstanding contribution to nation as well as to business community over the past year. We seek to appreciate the invaluable individuals who work in such high-pressure positions and deliver the best value, and make it prominent how you give benefit of your enterprise. To assist us in our search for the top minds, we invite you to make your voice heard via a nomination, so we can showcase those who strive to promote the growth and deserve to be commended.


  • Being a part of Future Workplace Awards provides your brand access to global and regional marketing platforms via online media.
  • Your participation affirms that your organisation is investing in HR and has an active agenda to improve your workplace, satisfying current employees and attracting talent.


  • Entering the Future Workplace Awards is a way to thank and honour valued employees and to show you care about the future of your workplace, making you more attractive as an employer.
  • Your award application helps reflect on the achievements, challenges and areas of improvement which is vital for any developing business.
  • Being nominated, shortlisted or winning an award can help boost staff morale and improve motivation.


  • The awards are an excellent opportunity to network virtually with hundreds of senior HR professionals, showcase your work and learn from others.
  • Celebrate all the hard work and successes of the industry with awards, covering every aspect of work including; Employee Experience, HR Technology, Recruiting, L&D and Achieving Excellence in HR.

As Berkeleyme Investors Club, caters to VIP level professionals, as a partner for the event, you have the opportunity to take advantage of the boutique, lounge style exhibition set up.


Generate new business

you can meet new customers and develop relationships with existing clients to further business opportunities in the region.

Increase brand exposure

you will get significant digital and printed brand exposure before, during, and after the event through our year-round marketing activities.

Network with industry leaders & potential buyers

Connect with potential clients and partners – dealers and distributors.

Stay up-to-date & competitive

Use the opportunity to stay current with the industry’s latest trends, and advancements and keep ahead of your competition.

Launch new products & services

The largest transport and mobility business platform and a perfect avenue for you to showcase your latest products and services to an engaged audience that is looking for new business opportunities.

Understand your product in the market

Many exhibitors benefit from the product and market testing that they carry out while exhibiting to gain general and industry opinion about their offerings.



Attendees said attending our events was beneficial to their job as a result of the knowledge and networking at the event.


Exhibitors stated that event helped them to establish new business contacts.


Attendees said that event is run in a sustainable and responsible way by adoption of the Sustainable Development Goals.


Imthiyas Hameed

Operations Manager

Khulood Shaban

Khulood Shaban


Alifiya Bohra

Director – Business Development

Maria Malykh

Director – Business Development

Madhuri Somani

Assistant Operations Manager

Office: Berkeley Middle East, 26th floor, Sheikh Rashid Tower, Dubai World Trade Centre, Dubai, United Arab Emirates.

Mobile/ Whatsapp: +971 (0) 55 200 5756