CFO CONFERENCE
March 13-14, 2017
@Dubai World Trade Centre
Berkeley Middle East CFO FORUM is an initiative of Berkeley Middle East which aims at the CFO learning and development; so they can create a difference in the world and contribute towards the society by utilizing their skills with lot of networking and relationship building opportunities.
FINANCIAL INNOVATION, IMPACT AND FINANCIAL LEADERSHIP FOR FUTURE GROWTH
We aim to facilitate connections, provide innovative education, and be a resource for growth to clients and stakeholders. This Berkeley Middle East CFO FORUM focuses on Accounting and Finance Professionals by providing opportunity to learn and share knowledge the power and professional expertise focusing on accounting and financial leadership through technology, innovation and creativity. Latest trends, topics of high importance, innovative ways to optimize accounting and financial solutions. We bridge CFO’s and Leaders from all over the world and build up environment of learning through our signature conference, seminars, one to one learning sessions and training programs designed to optimize the skills and abilities.
CFO Training and Development
Business world has complex challenges of innovation, communication and ever changing circumstances.
The CFO TRAINING PROGRAM is the globally recognized, advanced-level credential appropriate for accountants and financial professionals in business. Achieving the CFO TRAINING PROGRAM demonstrates your professional expertise in financial planning, analysis, control, decision support, and professional ethics – skills that are in demand by organizations around the world.
Whether you want to expand your career potential or enhance the value you bring to your current position, the CFO TRAINING PROGRAM will help you demonstrate your professional credibility.
Berkeley’s world-class, comprehensive Programme is designed to accelerate your effectiveness not a manager but as a leader, by value addition. Designed and delivered by some of the world’s best faculty, you will gain the confidence to make the decisions needed to succeed, expand your thinking and learn what it takes to become an exceptional financial leader.
WHY TO ATTEND CFO CONFERENCE?
MEET:
global corporate experts from diverse industry and cultural landscapes
LISTEN:
from leading international CFO about their experiences within the corporate world and gain the latest market intelligence across industry
NETWORK & COLLABORATE:
face to face with your peers and make valuable connections across industry and the globe in both informal and business focused environments
SHARE:
your own industry experiences, expertise and know how during interactive panel discussions and Q&A sessions
ENGAGE:
CFOs across business and industry
HOW YOU BENEFIT
» Gain more insights:
Through real case studies and explorations, your assumptions are challenged and you gain new perspectives.
» Sustain actionable knowledge:
Harness information you already have into workable action plans.
» Managing for value:
Develop a keen understanding of how to manage the creation of value, using the Berkeley-developed Blue Line Management concept.
» Enhanced leadership skills:
Achieve increased confidence and managerial impact through our integrated Leadership Development Process, which includes powerful 360° feedback and coaching from our highly regarded Berkeley Global Leadership Centre.
» Grounding in the key business disciplines:
Essential to effective general-management decision-making, you will gain an integrated view of business by discovering key linkages across disciplines.
OBJECTIVES
FOCUS ON CFO DEVELOPMENT
Identify appropriate metrics for the CFO’s performance evaluation – resources &value additions alone or authenticity and how to grow into the future. Discuss challenges facing CFO’s as it supports ways to overcome.
CFO INNOVATION
Identify solutions for CFO based on innovations that will support success as entrepreneurs.
CREATING CFO OPPORTUNITIES
We bring opportunities in the market for CFO to give them business ideas and practical business plans required to get success.
CFO TRAINING, CONSULTING AND ADVISORY FOR START-UPS
Recognize women skills, identify area of improvements, learning opportunities to provide Women with comprehensive solutions.
CFO START-UPS & INCUBATORS
Providing support and assistance to CFO for doing start up.
CFO DIALOGUE AND CONNECTIVITY
Facilitate dialogue between CFO technology innovators, Consultants and regulators to unlock the keys to widespread adoption. Facilitate a two-way interaction to map out future needs and areas where technology has yet to offer a solution. Over the years, we’ve assisted thousands of women by educating and training financial and entrepreneur leadership skills for future contribution to a healthy economy and society.
TOPICS YOU WANT TO HEAR ABOUT, ISSUES AND CHALLENGES, & UNFORGETTABLE TAKEAWAYS.

Keynotes
Our keynotes will provide you access to the most impactful and powerful thought leaders on the program. Hear from high-profile thought leaders and Business Executives as they cover key business trends that are driving the future of work.

Breakfast Briefings
Our breakfast briefings are sessions which give you a chance to get a deeper perspective on a topic and also get the chance to get into debate on the topic. We’ve designed them to provide the chance for open and frank discussions about the current trends and challenges impacting the profession whilst enjoying delicious food in the company of industry colleagues.

Workshops
Choose from workshops; Transform which are carefully designed to provide tangible takeaways and practical toolkits that deliver value and impact in the post-pandemic world.

CoLabs
Our CoLabs focus on a key business challenge. You will be guided through the process in small peer groups using design thinking or agile learning methods. Get to the heart of the issue and develop deeper insights, reach conclusions and formulate recommendations for the future. Our CoLabs give you tangible takeaways to be able to implement immediately into your organisation.

Lightning Talks
Illuminate us but make it quick! True to its name a lightning talk is a very short presentation on a current topic in a quick, insightful and clear manner.

Thought Exchange Roundtables
Sharing experiences and knowledge are key elements. These roundtable discussions with small groups of peers give you the chance to share perspectives on hot topics and key challenges facing the profession. Have your say on the topics you want to discuss on the day!

InFocus Panels
Envisioning the Workforce of 2030. Our expert panel made up of business thought leaders and executives will share their insights and pioneering research around the future of work. This interactive session looks beyond re-imaging how things are and towards innovating the endless possibilities of what they could be.

Exclusive Masterclass
A masterclass is a means to present a real-world account on a particular topic, situation or event. Led by a speaker with expert knowledge or skills in a particular area these sessions often provide best-practice advice or insight into new or innovative solutions that are forging new paths.

Awards, CPD Points, Certificates & Digital Badges
An exclusive, glamorous affair, where the winner will be recognised for their outstanding contributions. Attendees get a certificate of attendance and can earn CPD points by attending the event.
PARTNERS
WE CORDIALLY INVITE YOU TO JOIN US FOR THE CONFERENCE & AWARDS

H.E. Salma Al Qubaisi
- President Al Qubaisi Holding Abu Dhabi
- Berkeleyme & MS Voice of Global Women President- Abu Dhabi
- Board Member- The Investors Club
- IT Planning & Strategy at ADNOC Logistics & Service

H.E. Aarefa Al Falahi
- Board Member, RAK Chamber of Commerce
- Board Member of RAK Insurance Company
- Board Member of Emirates Sports & Cultrual club
- Member of Board of RAK SME Association
- Chairman, RAK Chamber of Commerce Exhibition Committee

Musa Shaikh
- Group CEO – Berkeley Middle East Holding
- Founding Director Berkeleyme & MS Voice of Global Women
- CEO – The Investors Club
- Dean- Berkeley School of Management Sciences

Khulood Shaban
- Chief Executive Officer (CEO) – Berkeley Middle East Holding
REGISTERED SPEAKERS

Host
Musa Shaikh
- Group CEO – Berkeley Middle East Holding
- Founding Director Berkeleyme & MS Voice of Global Women
- CEO – The Investors Club
- Dean- Berkeley School of Management Sciences

Co-Host
Khulood Shaban
- Chief Executive Officer (CEO) – Berkeley Middle East Holding
▸Budgeting & Forecasting Pillar
Forecasting is the need of the every organization, learn the new ways to manage it
▸Internal Control Pillar
Building COSO ERM in your organization and protect your resources.
▸How to Raise Finance through FI & IFI Pillar
Get the access to right pool of investors through financial mechanism. Learn the insights
▸Reading & Analysis of Financial Statements Pillar
Use analytical skills and get the right pitch for your growth
▸Cost efficiency Pillar
In increasing competition when you can not increase the sales price only option is to reduce cost, learn the deep dimension of it.
▸Alternative Investments
Optimize your Returns through exploring alternative investments
▸Taxation & VAT Planning for the organization Pillar
Learn the increasing effects of VAT and manage tax in the most effective ways
▸Feasibility & business plans preparation Pillar
Mastering the skills of business planning
▸Leadership & Change Management Pillar
Think like a leader act like a leader
▸Financial Reporting Pillar
Learn the latest accounting and reporting skills by adopting IFRS
WHY PARTICIPATE IN THE AWARDS?
We acknowledge the dynamic individual’s who has made outstanding contribution to nation as well as to business community over the past year. We seek to appreciate the invaluable individuals who work in such high-pressure positions and deliver the best value, and make it prominent how you give benefit of your enterprise. To assist us in our search for the top minds, we invite you to make your voice heard via a nomination, so we can showcase those who strive to promote the growth and deserve to be commended.
SHOWCASE YOUR BRAND
- Being a part of Future Workplace Awards provides your brand access to global and regional marketing platforms via online media.
- Your participation affirms that your organisation is investing in HR and has an active agenda to improve your workplace, satisfying current employees and attracting talent.
RECOGNISE & MOTIVATE YOUR TEAMS
- Entering the Future Workplace Awards is a way to thank and honour valued employees and to show you care about the future of your workplace, making you more attractive as an employer.
- Your award application helps reflect on the achievements, challenges and areas of improvement which is vital for any developing business.
- Being nominated, shortlisted or winning an award can help boost staff morale and improve motivation.
CELEBRATE IN STYLE
- The awards are an excellent opportunity to network virtually with hundreds of senior HR professionals, showcase your work and learn from others.
- Celebrate all the hard work and successes of the industry with awards, covering every aspect of work including; Employee Experience, HR Technology, Recruiting, L&D and Achieving Excellence in HR.
CFO AWARD TITLES
• Chief Financial Officer of the Year
• Financial Professional of the Year
• CFO of the Year | Lifetime Achievement
• CFO Innovator of the Year
• Excellence in Business CFO of the Year
• The Most Active CFO Entrepreneur
• The Most Influential CFO Entrepreneur
• The Most Supportive CFO Entrepreneur
• The Most Networked CFO Entrepreneur
• The Most Creative CFO Entrepreneur
• The Most successful CFO Entrepreneur in her industry (Multiple Awards)
• The Biggest Achiever CFO Entrepreneur
• The Most Engaging CFO Entrepreneur
• The most Empowering CFO Entrepreneur
• The Most Inspiring CFO Entrepreneur
CONFERENCE SPONSORS

As Berkeleyme Investors Club, caters to VIP level professionals, as a partner for the event, you have the opportunity to take advantage of the boutique, lounge style exhibition set up.

WHY EXHIBIT?
Generate new business
you can meet new customers and develop relationships with existing clients to further business opportunities in the region.
Increase brand exposure
you will get significant digital and printed brand exposure before, during, and after the event through our year-round marketing activities.
Network with industry leaders & potential buyers
Connect with potential clients and partners – dealers and distributors.
Stay up-to-date & competitive
Use the opportunity to stay current with the industry’s latest trends, and advancements and keep ahead of your competition.
Launch new products & services
The largest transport and mobility business platform and a perfect avenue for you to showcase your latest products and services to an engaged audience that is looking for new business opportunities.
Understand your product in the market
Many exhibitors benefit from the product and market testing that they carry out while exhibiting to gain general and industry opinion about their offerings.
WHAT OUR EXHIBITORS SAY ABOUT US
90%
Attendees said attending our events was beneficial to their job as a result of the knowledge and networking at the event.
85%
Exhibitors stated that event helped them to establish new business contacts.
95%
Attendees said that event is run in a sustainable and responsible way by adoption of the Sustainable Development Goals.
EVENT TEAM

Imthiyas Hameed
Operations Manager

Khulood Shaban
CEO

Alifiya Bohra
Director – Business Development

Maria Malykh
Director – Business Development

Madhuri Somani
Assistant Operations Manager
Office: Berkeley Middle East, 26th floor, Sheikh Rashid Tower, Dubai World Trade Centre, Dubai, United Arab Emirates.
Mobile/ Whatsapp: +971 (0) 55 200 5756
Email: club@berkeleyme.com