Mar 8, 2021

The International Women’s day Conference 2021 is back again with its new theme “Choose to challenge”. This Conference is the women entrepreneurial live online gathering. A challenged world is an alert world and from challenge comes change.

So let’s all choose to challenge. How will you help forge a gender equal world?

Celebrate women’s achievement. Raise awareness against bias. Take action for equality.


global corporate experts from diverse industry and cultural landscapes

from leading international businesswomen about their experiences within the corporate world and gain the latest market intelligence across the industry

face to face with your peers and make valuable connections across industry and the globe in both informal and business-focused environments

your own industry experiences, expertise and know-how during interactive panel discussions and Q&A sessions

women across business and industry


» Gain more insights:
Through real case studies and explorations, your assumptions are challenged and you gain new perspectives.

» Sustain actionable knowledge:
Harness information you already have into workable action plans.

» Managing for value:
Develop a keen understanding of how to manage the creation of value, using the Berkeley-developed Blue Line Management concept.

» Enhanced leadership skills:
Achieve increased confidence and managerial impact through our integrated Leadership Development Process, which includes powerful 360° feedback and coaching from our highly regarded Berkeley Global Leadership Centre.

» Grounding in the key business disciplines:
Essential to effective general-management decision-making, you will gain an integrated view of business by discovering key linkages across disciplines.



Identify appropriate metrics for the WOMEN CEO’s performance evaluation – resources &value additions alone or authenticity and how to grow into the future. Discuss challenges facing WOMEN CEO’s as it supports ways to overcome.


Identify solutions for women based on innovations that will support success as entrepreneurs.


We bring opportunities in the market for Women to give them business ideas and practical business plans required to get success.


Recognize women skills, identify area of improvements, learning opportunities to provide Women with comprehensive solutions.


Providing support and assistance to Women for doing start up.


Facilitate dialogue between Women technology innovators, Consultants and regulators to unlock the keys to widespread adoption. Facilitate a two-way interaction to map out future needs and areas where technology has yet to offer a solution. Over the years, we’ve assisted thousands of women by educating and training financial and entrepreneur leadership skills for future contribution to a healthy economy and society.



Our keynotes will provide you access to the most impactful and powerful thought leaders on the program. Hear from high-profile thought leaders and Business Executives as they cover key business trends that are driving the future of work.

Breakfast Briefings

Our breakfast briefings are sessions which give you a chance to get a deeper perspective on a topic and also get the chance to get into debate on the topic. We’ve designed them to provide the chance for open and frank discussions about the current trends and challenges impacting the profession whilst enjoying delicious food in the company of industry colleagues.


Choose from workshops; Transform which are carefully designed to provide tangible takeaways and practical toolkits that deliver value and impact in the post-pandemic world.


Our CoLabs focus on a key business challenge. You will be guided through the process in small peer groups using design thinking or agile learning methods. Get to the heart of the issue and develop deeper insights, reach conclusions and formulate recommendations for the future. Our CoLabs give you tangible takeaways to be able to implement immediately into your organisation.

Lightning Talks

Illuminate us but make it quick! True to its name a lightning talk is a very short presentation on a current topic in a quick, insightful and clear manner.

Thought Exchange Roundtables

Sharing experiences and knowledge are key elements. These roundtable discussions with small groups of peers give you the chance to share perspectives on hot topics and key challenges facing the profession. Have your say on the topics you want to discuss on the day!

InFocus Panels

Envisioning the Workforce of 2030. Our expert panel made up of business thought leaders and executives will share their insights and pioneering research around the future of work. This interactive session looks beyond re-imaging how things are and towards innovating the endless possibilities of what they could be.

Exclusive Masterclass

A masterclass is a means to present a real-world account on a particular topic, situation or event. Led by a speaker with expert knowledge or skills in a particular area these sessions often provide best-practice advice or insight into new or innovative solutions that are forging new paths.

Awards, CPD Points, Certificates & Digital Badges

An exclusive, glamorous affair, where the winner will be recognised for their outstanding contributions. Attendees get a certificate of attendance and can earn CPD points by attending the event.




H.E. Salma Al Qubaisi

  • President Al Qubaisi Holding Abu Dhabi
  • Berkeleyme & MS Voice of Global Women President- Abu Dhabi
  • Board Member- The Investors Club
  • IT Planning & Strategy at ADNOC Logistics & Service
Aarefa Saleh AL Falahi

H.E. Aarefa Al Falahi

  • Board Member, RAK Chamber of Commerce
  • Board Member of RAK Insurance Company
  • Board Member of Emirates Sports & Cultrual club
  • Member of Board of RAK SME Association
  • Chairman, RAK Chamber of Commerce Exhibition Committee​
Musa Shaikh 2022 2

Musa Shaikh

  • Group CEO – Berkeley Middle East Holding
  • Founding Director Berkeleyme & MS Voice of Global Women
  • CEO – The Investors Club
  • Dean- Berkeley School of Management Sciences
Khulood Shaban

Khulood Shaban

  • Chief Executive Officer (CEO) – Berkeley Middle East Holding


Musa Shaikh 2022 2

Musa Shaikh

  • Group CEO – Berkeley Middle East Holding
  • Founding Director Berkeleyme & MS Voice of Global Women
  • CEO – The Investors Club
  • Dean- Berkeley School of Management Sciences

Jessica Robinson

  • Founder and Managing Director – Moxie Future

Jessica Al Baluch

  • Chief Marketing Officer – Berkeleyme

Monika Papadopoulou

  • Co-Founder – LIT Creative Agency

Asma Jan Muhammad

  • Senior Finance Manager – Local conglomerate, Dubai, UAE.

Alena Dique

  • Founder – One Oman

Farah Huseynli

  • Chairman of Investment in Azerbaijan Woman Entrepreneurs association
  • Group Procurement and Supply Chain Director – ABSHERON Hotel Group

02:00 PM – 02:05 PM (UK Time)
Berkeleyme Investors Club
Berkeleyme Investors Club is a patent gold standard signature business club. We focus on both creating a global investors community and building a bridge to the skills and ideas of high level professionals with the aim to serve the international investment industry, in order to create value for the society. Read More..
02:05 PM – 02:10 PM (UK Time)      OPENING REMARKS
Dr. Musa Shaikh

* Group CEO – Berkeley Middle East Holding
* President – Berkeleyme Global Holding
* Royal Family Investment Advisor
02:10 PM – 02:20 PM (UK Time)

Berkeleyme & MS (Voice of Global Women) – A Social Enterprise

Berkeleyme & MS (Voice of Global Women) – A Social Enterprise, support women to get their basic rights from parliament, ensuring women have access to FREE education and Healthcare, Justice at the doorstep, physical protection & mental health, child care benefits, along with generating employment opportunities and developing as entrepreneurs. Read More..

02:20 PM – 02:35 PM (UK Time)       Financial Feminism – A Woman’s Guide to Investing for a Sustainable Future
Jessica Robinson

* Founder and Managing Director – Moxie Future

Jessica Robinson is the Founder and Managing Director of Moxie Future – the world’s first insights, education and community platform empowering women as responsible, sustainable and impact investors. As well as running Moxie Future, Jessica works as a strategic advisor to institutional investors, think tanks and governments on all things relating to green finance, sustainability, responsible investment and gender.

Prior to this, Jessica was Head of Asia for the United Nations-supported Principles for Responsible Investment (UN-PRI), following a long stint as Chief Executive and Board Director of the Association for Sustainable and Responsible Investment in Asia (ASrIA), one of Asia’s leading think tanks working to promote sustainable finance and responsible investment across the region. She also led the Asia Investor Group on Climate Change and played an active leadership role in the Global Sustainable Investment Alliance (GSIA) and the Global Investor Coalition on Climate Change (GIC).

Jessica has an extensive background in professional services and business consulting, focusing on financial services, environmental finance and sustainability industries. She frequently contributes articles, authors reports and speaks at conferences on issues including green financing, financial market developments, climate finance policy, broader sustainable finance issues as well as gender. She recently published a book on sustainable investing entitled ‘Financial Feminism: A Woman’s Guide To Investing For a Sustainable Future’.

Jessica has lived and worked in the UK, North America, Asia (China and Hong Kong) and is now based in the UAE. She holds an MSc in Applied Environmental Economics from the University of London, an MSc in Politics from the London School of Economics and a BA in Economics from the University of Manchester, UK. She also holds a Professional Diploma in Financial Management from the ACCA and the FT Post-Graduate Diploma for Non-Executive Directors.

02:35 PM – 02:40 PM (UK Time)
Berkeleyme Consultants
Berkeleyme Consultants is an American Network of Business Consulting working across the globe. Over the years, we are providing impeccable services to valued clients related to business solutions, related to Audit, Financing, accounting, tax, technology, consulting and advisory services. Read More..
02:40 PM – 02:55 PM (UK Time)      LAUNCHING WOMEN SUCCESS 4.0
Jessica Al Balúch

* Chief Marketing Officer – Berkeleyme

Jessica is an award-winning Marketing Leader and Coach based in Germany. She holds a diverse international experience of 12 years in marketing, events, branding, corporate trainings, as well as social competence and emotional wellbeing coaching. She was lastly active as the Head of Marketing & Communication for a globally active UK Based Professional Services Network where she achieved to scale a 0-member network into creating cross border business opportunities worth over billions of dollars in accumulative revenue. Her experience with the corporate SME and governmental sectors primarily based in the Middle East, Europe and the US has filled her with enriching stories. She has been recognized with prestigious awards in her diverse work including the Royal Sheikh Tahnoon Award held in Dubai in 2019. During that her passion and contribution toward women empowerment and youth development in developing countries have been recognized.

Her passion, authentic drive and empathy has brought her home to Berkeleyme Holdings CSR initiative and Social Enterprise Berkeleyme & MS Voice of Global Women as a Non-Executive CMO . As a newly appointed Director and part of the board she spearheads Berkeley’s Global Women Foundation taking care of various initiatives and projects. She is especially excited about the upcoming Global Voice of Women Show as a Host and the development of the Global Ambassadors Network.

Jessica is pursuing a state qualification from Germany as a Marketing Expert and Economist and holds a Graduate degree in Management and Marketing from the UK. In her spare time she follows her passion as an independent Marketing Coach and Trainer.

02:55 PM – 03:00 PM (UK Time)
Berkeleyme School of Management & Sciences
The World’s Largest Collection of Training Courses. We rephrase the world by educating people who make a difference in the world. Explore for Professional Studies, Bachelors Degrees, Post Graduate Diplomas, Masters Degrees, PhD/ DBA. Read More..
03:00 PM – 03:15 PM (UK Time)       Women Empowerment for Future Generations
Monika Papadopoulou

* Co-Founder – LIT Creative Agency

Monika Papadopoulou, Co-Founder of Lit, the first digital Corporate Social Responsibility Tech Platform in the region, a social impact aggregator for the MENA and GCC. It aims to leverage, highlight and connect all social impact initiatives and volunteers to the government and the private sector. In addition, Monika aims to educate and inspire thousands of influencers and corporates to take a step closer to sustainable future, contribute to the United Nations Sustainable Development Goals and be proactive towards positive world impact through partnerships with different stakeholders.

Monika has played a major role in building and maintaining a comprehensive ecosystem to support youth, women and entrepreneurs across the Middle East and Africa, working tirelessly to support, champion and inspire young people across the region to achieve their full potential through the power of entrepreneurship.

She has worked extensively with emerging markets in the region and has played an instrumental role in empowering thousands of female entrepreneurs and professionals across the globe with the knowledge support and resources they need to succeed. She has designed and delivered strategic corporate social responsibility programs on behalf of leading brands like PepsiCo, MBC, Cartier, HSBC, UN Women New York and many more.

03:15 PM – 03:20 PM (UK Time)
Berkeleyme Immigration Services
Berkeleyme Immigration Division can assist you obtain a visa to live and work in Canada, Europe, UK, Australia & USA. We can assist business professionals and skilled workers with Work Permits, Residence Visas, Schengen Visas, and European Relocation Services. Read More..
03:20 PM – 03:35 PM (UK Time)      “Is choosing to challenge” the only way? Why?
Asma Jan Muhammad

* Senior Finance Manager – Local conglomerate, Dubai, UAE.
Asma is a Chartered Accountant from Pakistan and England&Wales by profession, having finance and accounting experience of 16 years with diverse industry sectors. She has been living in Dubai since 2007, and have added value to leading multinational and local groups throughout her career.
Born in a conservative middle class in an area dominated by strict code of life, Asma had to struggle from early life. Her independent soul refused to accept the restrictions and burdens loaded on the women of society. Asma realized early in life that if she did not want to be suffocated, she had to be educated and high achiever. Throughout her school and college life she struggled and achieved top positions. She secured two gold-medals in CA exams. She had to take tuition classes to finance her education. There was also the challenge to convince her own family that she should be allowed to fly as a free bird and achieve her goals. Life during training for professional qualification was not easy either. There were only a few lady trainees. And they were treated as trophies by the male dominated senior staff. Somehow Asma survived and achieved the Chartered Accountancy qualification with kudos. Life in the practical business world had its own challenges. Even in the 21st century there are glass ceilings. Throughout her career Asma has worked to shatter these glass ceilings. Not an easy task. In order to give a strong profile Asma decided to contest the election of the Managing Committee of the Institute of Chartered Accountants of Pakistan (ICAP). ICAP has approximately 1000 members in the UAE. She won the election with the highest numbers of votes and was elected as the Chair of the ICAP-UAE Managing Committee. As the Chair, Asma worked tirelessly to improve the profile and opportunities for the ICAP members in the UAE. She became the first overseas recipient of the Chartered Accountant Woman of the Year award 2019, conferred by the President of Pakistan. Besides continuing with her career, She is raising 2 kids. She also pursues community services and carries deep interest in poetry and music as part-time passion. She launched an initiative titled “Femme-Passion” comprising qualified female CAs in the UAE.
03:35 PM – 03:40 PM (UK Time)
Berkeleyme Healthcare
Berkeleyme Healthcare Solutions, is one of the leading companies in the world. We have extensive expertise in local, regional and international healthcare environments, we provide best practice healthcare solutions tailored to meet your organisational requirements. We bring cost efficiency, excellence and reputation to your organization. Read More..
03:40 PM – 03:55 PM (UK Time)       Women in Collaborative leadership
Alena Dique

* Founder – One Oman
Alena Dique is the founder of One Oman – Oman’s 1st Sustainable Collaboration Society aimed to promote inclusion through people, planet and profits. One Oman’s newest division One Alpha is an ‘Inclusive Female Network’ that is built upon #TheAlphaMindset of continuous learning and leadership for Women.
03:55 PM – 04:10 PM (UK Time)      How to set goals to achieve success at workplace
Farah Huseynli

* Chairman of Investment in Azerbaijan Woman Entrepreneurs association
* Group Procurement and Supply Chain Director – ABSHERON Hotel Group
Global Procurement Professional and Investment Professional with strong background and skills. Graudated from Texas A&M, MBA
Negotiation Mastery, Harvard Business School
04:15 PM (UK Time)      CLOSING REMARKS


We acknowledge the dynamic individual’s who has made outstanding contribution to nation as well as to business community over the past year. We seek to appreciate the invaluable individuals who work in such high-pressure positions and deliver the best value, and make it prominent how you give benefit of your enterprise. To assist us in our search for the top minds, we invite you to make your voice heard via a nomination, so we can showcase those who strive to promote the growth and deserve to be commended.


  • Being a part of Future Workplace Awards provides your brand access to global and regional marketing platforms via online media.
  • Your participation affirms that your organisation is investing in HR and has an active agenda to improve your workplace, satisfying current employees and attracting talent.


  • Entering the Future Workplace Awards is a way to thank and honour valued employees and to show you care about the future of your workplace, making you more attractive as an employer.
  • Your award application helps reflect on the achievements, challenges and areas of improvement which is vital for any developing business.
  • Being nominated, shortlisted or winning an award can help boost staff morale and improve motivation.


  • The awards are an excellent opportunity to network virtually with hundreds of senior HR professionals, showcase your work and learn from others.
  • Celebrate all the hard work and successes of the industry with awards, covering every aspect of work including; Employee Experience, HR Technology, Recruiting, L&D and Achieving Excellence in HR.

As Berkeleyme Investors Club, caters to VIP level professionals, as a partner for the event, you have the opportunity to take advantage of the boutique, lounge style exhibition set up.


Generate new business

you can meet new customers and develop relationships with existing clients to further business opportunities in the region.

Increase brand exposure

you will get significant digital and printed brand exposure before, during, and after the event through our year-round marketing activities.

Network with industry leaders & potential buyers

Connect with potential clients and partners – dealers and distributors.

Stay up-to-date & competitive

Use the opportunity to stay current with the industry’s latest trends, and advancements and keep ahead of your competition.

Launch new products & services

The largest transport and mobility business platform and a perfect avenue for you to showcase your latest products and services to an engaged audience that is looking for new business opportunities.

Understand your product in the market

Many exhibitors benefit from the product and market testing that they carry out while exhibiting to gain general and industry opinion about their offerings.



Attendees said attending our events was beneficial to their job as a result of the knowledge and networking at the event.


Exhibitors stated that event helped them to establish new business contacts.


Attendees said that event is run in a sustainable and responsible way by adoption of the Sustainable Development Goals.


Imthiyas Hameed

Operations Manager

Khulood Shaban

Khulood Shaban


Alifiya Bohra

Director – Business Development

Maria Malykh

Director – Business Development

Madhuri Somani

Assistant Operations Manager

Office: Berkeley Middle East, 26th floor, Sheikh Rashid Tower, Dubai World Trade Centre, Dubai, United Arab Emirates.

Mobile/ Whatsapp: +971 (0) 55 200 5756