Arising Sub Sahara Africa Conference & Awards - Let's Make Africa Great Together
March 02, 2019
@Sobha Hartland, Mohammad Bin Rashid City, Dubai
“BERKELEY MIDDLE EAST FORUMS IN COLLABORATION WITH SOBHA REALTY”
THE AFRICA SUB-SAHARA EVENT WILL FEATURE THE GATHERING OF INDUSTRY EXPERTS AND INVESTMENT LEADERS WHO WILL SHARE KNOWLEDGE AND EXPERTISE WITH THE PARTICIPATING DELEGATES.
The Sub-Sahara Africa event produced by Berkeley Middle East is the pioneer platform for Africa Specialists, who are involved in regional business or who have planned to start endeavours there. It is all about exchange of experiences, achievements and learning of latest trends and challenges. We bring together and involve CEO’s, Investors, Consultant, Advisors and government bodies in a unique communication environment that fosters candid, off-the-record exchanges among participants.
WHY TO ATTEND SUB SAHARA AFRICA EVENT ?
This will be the largest and most prestigious event in the region gathering and connecting senior investment professionals, industry leaders and top consultants & advisors, who are interested to start or to enlarge their already existing business in Sub-Sahara Africa. This will be the best platform for these executives to meet, discuss, exchange experiences and to make new plans for business development activities in this enormously rich & fruitful region, comprising almost 50 frontier market countries.
MEET:
global corporate experts from diverse industry and cultural landscapes
LISTEN:
from leading international business investors about their experiences within the corporate world and gain the latest market intelligence across industry
NETWORK & COLLABORATE:
face to face with your peers and make valuable connections across industry and the globe in both informal and business focused environments
SHARE:
your own industry experiences, expertise and know how during interactive panel discussions and Q&A sessions
ENGAGE:
investors across business and industry
WHO SHOULD ATTEND SUB SAHARA AFRICA EVENT?
Investors with a focus on Africa, CEO’s & Directors of enterprises with a running business in Sub-Sahara, or with plans to establish a new business locally. Consultants & advisors who are familiar with the peculiarity of these countries, who can contribute to the understanding of the way how the local business has to be tackled. Government & diplomatic bodies, who are interested to present & recommend their countries for future investments & expanding multinational enterprises.
HOW YOU BENEFIT
• Gain more insights. Through real case presentations and explorations, your assumptions are challenged and you gain new perspectives.
• Sustain actionable knowledge. Harness information you already have into workable action plans.
• Managing for value. Develop a keen understanding of how to locally manage the creation of value.
• Opportunity to get involved in various projects related to future Sub-Sahara ventures.
• Opportunity to meet & network with key officials & key business performers.
• Get appreciated by awards.
OPPORTUNITIES & RISKS FOR VENTURES IN AFRICA
Pros:
• Enormous economical potential
• Rich of natural resources
• Growing population
• Future development of a large consumer class
• Rapidly growing trade & consumer sectors
• Strong diversification of the economies
• Expected to become a major economic force in future
Cons:
• Political Inability
• Corruption
• Underdeveloped infrastructures
• Lack of governance
• Safety issues
• Health issues
• Still widespread poverty today
FOREIGN INVESTORS PRIORITIES
Infrastructure: Rails, Roads, Bridges, Dams, Ports, Airports, Electricity, Water Supply, ITC, Warehouses, Logistics.
Commodities / Mining: Oil, Gas, Uranium, Coal, Diamonds, Platinum, Gold, Silver, Copper, Nickel, Tin, Lead, Zinc, Bauxite, Chromium, Cobalt, Manganese, numerous Gems
Healthcare / Pharma: Hospitals, Medical Technology, Drug Production, Nursing & Therapies Services, Emergency & Ambulance Services
Hospitality / Tourism: Hotels, Holiday Resorts, Gastronomy, Cultural & Sport Events
Agriculture / Forestry / Consumer Goods: Farms, Agro-Technology, Timbers, Food Production & Supply, Life Cattle, Diaries
Financial Services:
TOPICS YOU WANT TO HEAR ABOUT, ISSUES AND CHALLENGES, & UNFORGETTABLE TAKEAWAYS.

Keynotes
Our keynotes will provide you access to the most impactful and powerful thought leaders on the program. Hear from high-profile thought leaders and Business Executives as they cover key business trends that are driving the future of work.

Breakfast Briefings
Our breakfast briefings are sessions which give you a chance to get a deeper perspective on a topic and also get the chance to get into debate on the topic. We’ve designed them to provide the chance for open and frank discussions about the current trends and challenges impacting the profession whilst enjoying delicious food in the company of industry colleagues.

Workshops
Choose from workshops; Transform which are carefully designed to provide tangible takeaways and practical toolkits that deliver value and impact in the post-pandemic world.

CoLabs
Our CoLabs focus on a key business challenge. You will be guided through the process in small peer groups using design thinking or agile learning methods. Get to the heart of the issue and develop deeper insights, reach conclusions and formulate recommendations for the future. Our CoLabs give you tangible takeaways to be able to implement immediately into your organisation.

Lightning Talks
Illuminate us but make it quick! True to its name a lightning talk is a very short presentation on a current topic in a quick, insightful and clear manner.

Thought Exchange Roundtables
Sharing experiences and knowledge are key elements. These roundtable discussions with small groups of peers give you the chance to share perspectives on hot topics and key challenges facing the profession. Have your say on the topics you want to discuss on the day!

InFocus Panels
Envisioning the Workforce of 2030. Our expert panel made up of business thought leaders and executives will share their insights and pioneering research around the future of work. This interactive session looks beyond re-imaging how things are and towards innovating the endless possibilities of what they could be.

Exclusive Masterclass
A masterclass is a means to present a real-world account on a particular topic, situation or event. Led by a speaker with expert knowledge or skills in a particular area these sessions often provide best-practice advice or insight into new or innovative solutions that are forging new paths.

Awards, CPD Points, Certificates & Digital Badges
An exclusive, glamorous affair, where the winner will be recognised for their outstanding contributions. Attendees get a certificate of attendance and can earn CPD points by attending the event.
PARTNERS
WE CORDIALLY INVITE YOU TO JOIN US FOR THE CONFERENCE & AWARDS

H.E. Salma Al Qubaisi
- President Al Qubaisi Holding Abu Dhabi
- Berkeleyme & MS Voice of Global Women President- Abu Dhabi
- Board Member- The Investors Club
- IT Planning & Strategy at ADNOC Logistics & Service
H.E. Aarefa Al Falahi
- Board Member, RAK Chamber of Commerce
- Board Member of RAK Insurance Company
- Board Member of Emirates Sports & Cultrual club
- Member of Board of RAK SME Association
- Chairman, RAK Chamber of Commerce Exhibition Committee

Musa Shaikh
- Group CEO – Berkeley Middle East Holding
- Founding Director Berkeleyme & MS Voice of Global Women
- CEO – The Investors Club
- Dean- Berkeley School of Management Sciences
Khulood Shaban
- Chief Executive Officer (CEO) – Berkeley Middle East Holding
REGISTERED SPEAKERS

Speaker
Musa Shaikh
- Group CEO – Berkeley Middle East Holding
- Founding Director Berkeleyme & MS Voice of Global Women
- CEO – The Investors Club
- Dean- Berkeley School of Management Sciences
Speaker
CEO, Sobha Realty
- CEO
Sobha Realty
Guest of Honor
H.E. Mr. Zulfiquar Z Ghadiyali
- CEO- Private office H.H. Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan
Speaker
Adrian Leuenberger
- Owner
Lion Consulting LTD – Africa Investments
Speaker
Martin E. Bachmann
Chairman
BAB Global AG
Speaker
Mahmoud Hesham El Burai
- Senior Advisor
Real estate Regulatory Agency Dubai
Speaker
Linda Onyango
- CEO
SME Support Centre Limited, Nairobi

Speaker
Dr Mustafa Saasa
- Chairman – SEPL India and Sell Force International LLC, Dubai – UAE
Speaker
Pierre Heidebroek
- MOBH Group Dubai
General Manager Agriculture
Speaker
Joachim Yebouet
- Chief Executive Officer
Foodco Holding – P.J.S.C
Speaker
Mohsin Ali
- CEO
Adam Global
Speaker
Sarah Dong
Executive Director
CEO Clubs Network
Speaker
Muhammad Ahmad
- Shalimar Group of Industries
Moderator
Rowena Bethel
- Member
African Training and Research Centre
Panelist
Ebele Okeke
- Managing Director
Altica Partners
Panelist
Sunil Agarwal
- General Manager
Rest of Africa at Valvoline Holdings Middle East B.V
Panelist
Stefan Walther Hofer
- Partner
- International Business Relations & Leader Human Resources Division – Berkeley Middle East Holding
Speaker
Muhammad Hammad Chaudhry
- Managing Director / Owner
Murasa Al Mas Insurance Agents L.L.C
Speaker
Asif Sabir
- CEO – myLearningKey
- Managing Director – Technology & Solutions at drie
Speaker
Mitchel Prather
- Managing Director
Djembe Communications
Speaker
Rolf Richard Keil
- Project Development Manager
BESIX Concessions & Assets
| 09:00 AM – 09:30 AM | Registration and Breakfast | |||||||
| 09:30 AM – 09:35 AM | Reading from the Holy Quran | |||||||
| 09:35 AM – 09:45 AM |
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Speaker |
Welcome Note | |||||
| 09:45 AM – 10:00 AM |
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Speaker |
Opening Remarks | |||||
| 10:00 AM – 10:15 AM |
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Guest of Honor |
Topic Title Landscape for Business & Investments in the UAE |
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| 10:15 AM – 10:30 AM |
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Speaker |
Topic Title The Art of Investing in Africa |
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| 10:30 AM – 10:45 AM |
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Speaker |
Topic Title The Active Management of Portfolio Companies |
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| 10:45 AM – 11:00 AM |
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Speaker |
Topic Title Urbanization Opportunities and Challanges in Africa |
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| 11:00 AM – 11:15 AM |
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Speaker |
Topic Title Sub-Saharan Africa is Open for Business |
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| 11:15 AM – 11:30 AM |
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Speaker |
Topic Title Legends Creates Legacy |
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| 11:30 AM – 11:45 AM |
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Speaker |
Topic Title Investing in Africa Farming, Example of Angola |
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| 11:45 AM – 12:00 PM |
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Speaker |
Topic Title Private Production in Africa |
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| 12:00 PM – 12:50 PM |
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In collaboration Partner |
In Collaboration Sponsor Presentation followed by Special Visit to the Model Villas |
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| 12:50 PM – 01:50 PM | Prayer, Lunch & Networking Break | |||||||
| 01:50 PM – 01:55 PM |
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Supporting Partner |
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Speaker |
Sponsor Presentation |
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| 01:55 PM – 02:00 PM |
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Supporting Partner |
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Speaker |
Sponsor Presentation Role of Business Associations in Promoting Africa |
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| 02:00 PM – 02:05 PM |
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Supporting Partner |
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Speaker |
Sponsor Presentation Global Taxation, Investment and Management Consulting Tools |
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| 02:05 PM – 02:10 PM |
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Supporting Partner |
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Speaker |
Sponsor Presentation Future of Coatings in Developing Countries |
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| 02:10 PM – 03:10 PM | Panel Discussion Opportunities versus Risks |
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Moderator |
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Panelist 1 |
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Panelist 2 |
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Panelist 3 |
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Panelist 4 |
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Panelist 5 |
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Sponsor |
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| 03:10 PM – 03:25 PM |
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Sponsor |
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Speaker |
Sponsor Presentation |
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| 03:25 AM – 03:40 PM |
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Speaker |
Topic Title Emerging Technologies that can transform Africa |
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| 03:40 PM – 03:55 PM | Coffee Break | |||||||
| 03:55 PM – 04:10 PM |
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Speaker |
Topic Title Communication in Africa |
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| 04:10 PM – 04:25 PM |
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Speaker |
Topic Title Dubai as a Hub for Africa Business |
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| 04:25 PM – 04:40 PM |
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Speaker |
Topic Title Valvoline in Sub-Sahara – Opportunities, Learning & Insights |
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| 04:40 PM – 04:55 PM |
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Speaker |
Topic Title A New Approach to Integrated Water Management |
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| 04:55 PM – 05:10 PM |
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Speaker |
Topic Title Managing Regulatory Risks – The Global Finance Landscape |
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| 05:10 PM – 05:25 PM |
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Speaker |
Closing Remarks of the Day & Opening Awards Ceremony | |||||
| 05:25 PM – 05:45 PM | Awards Ceremony | |||||||
WHY PARTICIPATE IN THE AWARDS?
We acknowledge the dynamic individual’s who has made outstanding contribution to nation as well as to business community over the past year. We seek to appreciate the invaluable individuals who work in such high-pressure positions and deliver the best value, and make it prominent how you give benefit of your enterprise. To assist us in our search for the top minds, we invite you to make your voice heard via a nomination, so we can showcase those who strive to promote the growth and deserve to be commended.
SHOWCASE YOUR BRAND
- Being a part of Future Workplace Awards provides your brand access to global and regional marketing platforms via online media.
- Your participation affirms that your organisation is investing in HR and has an active agenda to improve your workplace, satisfying current employees and attracting talent.
RECOGNISE & MOTIVATE YOUR TEAMS
- Entering the Future Workplace Awards is a way to thank and honour valued employees and to show you care about the future of your workplace, making you more attractive as an employer.
- Your award application helps reflect on the achievements, challenges and areas of improvement which is vital for any developing business.
- Being nominated, shortlisted or winning an award can help boost staff morale and improve motivation.
CELEBRATE IN STYLE
- The awards are an excellent opportunity to network virtually with hundreds of senior HR professionals, showcase your work and learn from others.
- Celebrate all the hard work and successes of the industry with awards, covering every aspect of work including; Employee Experience, HR Technology, Recruiting, L&D and Achieving Excellence in HR.
INVESTOR AWARD TITLES:
• THE MOST INNOVATIVE INVESTMENT STRATEGIST
• THE SUSTAINABILITY LEADERSHIP AWARD
• THE LEGENDARY LEADERSHIP AWARD
• THE BEST POST INVESTMENT IMPLEMENTER
• THE MOST INNOVATIVE PROBLEM SOLVER
• THE MOST INFLUENTIAL INVESTOR
• THE MOST EFFECTIVE AFRICAN LOCAL SUPPORTER
• THE MOST SUCCESSFUL SOWER
• THE MOST CREATIVE FINANCE EXPERT
• THE MOST SUCCESSFUL INVESTOR
This is your chance to get your brand noticed, enhance your company image, increase your network and, of course, grow your business at this unique conference. The benefit will be getting great promotions and receiving some free tickets to the conference as part of the deal. We will have an excellent range of sponsorship opportunities available. If you are interested in discussing specific sponsorship opportunities, get in contact with us.
WHY YOU SHOULD SPONSOR?

POSITION YOUR BRAND AS A LEADER
Gain visibility as a key supporter of the event. Your sponsorship shows extended support and commitment to developing women entrepreneurship.

KEY BUSINESS CONNECTIONS “EVERYWHERE”
We invite high level strategic business community. As a sponsor for the event, you will have access to varied networking opportunities to take advantage of the boutique, lounge style connections for seamless networking.

AT OUR EVENTS, ITS SERIOUS BUSINESS
We put you directly in contact with the hard to reach, prequalified, 400+ authorities from the government, public sector and state owned private sector entities from all over the world.

SHOWCASE YOUR THOUGHT LEADERSHIP
We will present an ideal opportunity to show case your thought leadership amid the who’s who of Investment. begin new relationships or develop existing ones with public sector executives and business leaders, all under one roof.

PRINCIPAL FOCUS ON BUSINESS INTERACTIONS
You will have face to face dialogues and an opportunity to educate the investment fraternity on your investment offerings, discuss business opportunities and build lasting connections.

LIMITED COMPETITION
Unlike large scale events that include scores of service providers, we limit the competition by offering an exclusive sponsorship opportunity, ensuring you get the recognition that you deserve.

STRENGTHEN BUSINESS TIES WITH THOSE OTHERWISE INACCESSIBLE CLIENTS
Bringing business to the forefront, during the ample networking opportunities, you have the ability to meet and build partnerships with topmost leaders from the government, semi-government and public sector companies.
TELL US YOUR GOALS
In today’s tech driven world stand out from your competitors:
For Thought-Leadership:
- Feature articles, spotlight interviews and opinion pieces
- Panel-discussions, online round-tables and speaking opportunities
- TV coverage
- Custom infographic creation and distribution
For Brand Awareness:
- Community advertising and sponsorship
- Newsletter and email banner sponsorship
- Targeted email and messaging
- Content syndication and sponsored social
For Lead generation:
- Custom whitepaper creation or distribution
- Report creation or distribution
- Dedicated webinar or Digital Week sponsorship
- Custom research and sponsored surveys
CONFERENCE SPONSORS

CONFERENCE SPONSORSHIP PACKAGES:
GIVEAWAY BAGS/ ACCESSORIES SPONSORSHIP
USD 1,500
- Banners to be displayed on the event day on front desk
- Verbal recognition at the podium with company Name and Representatives
- Company logo on event marketing materials, website and social media
- Recognition & Appreciation on Berkeley Middle East Investors Club Communications, website and after press release
- Company brochures Distribution at the event
- Soft-copies of event photos and videos focusing on the company and representative
- Opportunity to sponsor giveaway bags with company brochures and marketing materials
- Recognition for sponsorship with a special certificate from VVIP’s
BREAKFAST SPONSORSHIP
USD 2,000
- 1 Complimentary tickets with VIP seating close to the Chief Guest
- Banners to be displayed on the event day on front desk
- Verbal recognition at the podium with company Name and Representatives
- Company logo on event marketing materials, website and social media
- Recognition & Appreciation on Berkeley Middle East Investors Club Communications, website and after press release
- Company brochures Distribution at the event
- Soft-copies of event photos and videos focusing on the company and representative
- Opportunity to sponsor giveaway bags with company brochures and marketing materials
- Recognition for sponsorship with a special certificate from VVIP’s
LUNCHEON SPONSORSHIP
USD 4,000
- 2 Complimentary tickets with VIP seating close to the Chief Guest
- Banners to be displayed on the event day on front desk
- Verbal recognition at the podium with company Name and Representatives
- Company logo on event marketing materials, website and social media
- Recognition & Appreciation on Berkeley Middle East Investors Club Communications, website and after press release
- Company brochures Distribution at the event
- Soft-copies of event photos and videos focusing on the company and representative
- Opportunity to sponsor giveaway bags with company brochures and marketing materials
- Recognition for sponsorship with a special certificate from VVIP’s
SPEAKER PACKAGE
USD 5,000
- 2 Complimentary tickets with VIP seating close to the Chief Guest
- Banners to be displayed on the event day on front desk
- Verbal recognition at the podium with company Name and Representatives
- Company logo on event marketing materials, website and social media
- Recognition & Appreciation on Berkeley Middle East Investors Club Communications, website and after press release
- Company brochures Distribution at the event
- Soft-copies of event photos and videos focusing on the company and representative
- Opportunity to sponsor giveaway bags with company brochures and marketing materials
- Recognition for sponsorship with a special certificate from VVIP’s
AWARDS SPONSORSHIP
USD 7,000
- 4 Complimentary tickets with VIP seating close to the Chief Guest
- Banners to be displayed on the event day on the front desk
- Verbal recognition at the podium with Company Name and Representatives
- Company logo on event marketing materials, website, and social media
- Recognition & Appreciation on Berkeley Middle East Investors Club Communications, website and after press release
- Company brochures Distribution at the event
- Soft-copies of event photos and videos focusing on the company and representative
- Opportunity to speak at event on topics of interest suitable for company profile
- Recognition for sponsorship with a special certificate from VVIP’s
VENUE SPONSORSHIP
USD 12,000
- 5 Complimentary tickets with VIP seating close to the Chief Guest
- Banners to be displayed on the event day on the front desk
- Verbal recognition at the podium with Company Name and Representatives
- Company logo on event marketing materials, website, and social media
- Recognition & Appreciation on Berkeley Middle East Investors Club Communications, website and after press release
- Company brochures Distribution at the event
- Company brochure circulation to guests and VVIP’s
- Branded tables for company name to highlight the image and reputation of the company
- Exclusive Photo opportunity with VVIPs, Royals and Investors
- Soft-copies of event photos and videos focusing on the company and representative
- Opportunity to speak at event on topics of interest suitable for company profile
- Exhibition booth at the event for effective communication with attendees
- Company advertisement in the event program
- Opportunity to sponsor giveaway bags with company brochures and marketing materials
- Recognition for sponsorship with a special certificate from VVIP’s
CONFERENCE SPONSORSHIP
USD 20,000
- Complimentary tickets with VIP seating close to the Chief Guest
- Banners to be displayed on the event day on the front desk
- Verbal recognition at the podium with Company Name and Representatives
- Company logo on event marketing materials, website, and social media
- Recognition & Appreciation on Berkeley Middle East Investors Club Communications, website and after press release
- Company brochures Distribution at the event
- Company brochure circulation to guests and VVIP’s
- Branded tables for company name to highlight the image and reputation of the company
- Exclusive Photo opportunity with VVIPs, Royals and Investors
- Soft-copies of event photos and videos focusing on the company and representative
- Opportunity to speak at event on topics of interest suitable for company profile
- Exhibition booth at the event for effective communication with attendees
- Company advertisement in the event program
- Opportunity to sponsor giveaway bags with company brochures and marketing materials
- Recognition for sponsorship with a special certificate from VVIP’s
- Opportunity to display promo video during event
- Opportunity to Meet Investors
- Opportunity to Meet Royal Family Representatives
- Arranging of one to one meetings with potential business opportunities organizations
As Berkeleyme Investors Club, caters to VIP level professionals, as a partner for the event, you have the opportunity to take advantage of the boutique, lounge style exhibition set up.

WHY EXHIBIT?
Generate new business
you can meet new customers and develop relationships with existing clients to further business opportunities in the region.
Increase brand exposure
you will get significant digital and printed brand exposure before, during, and after the event through our year-round marketing activities.
Network with industry leaders & potential buyers
Connect with potential clients and partners – dealers and distributors.
Stay up-to-date & competitive
Use the opportunity to stay current with the industry’s latest trends, and advancements and keep ahead of your competition.
Launch new products & services
The largest transport and mobility business platform and a perfect avenue for you to showcase your latest products and services to an engaged audience that is looking for new business opportunities.
Understand your product in the market
Many exhibitors benefit from the product and market testing that they carry out while exhibiting to gain general and industry opinion about their offerings.
WHAT OUR EXHIBITORS SAY ABOUT US
90%
Attendees said attending our events was beneficial to their job as a result of the knowledge and networking at the event.
85%
Exhibitors stated that event helped them to establish new business contacts.
95%
Attendees said that event is run in a sustainable and responsible way by adoption of the Sustainable Development Goals.
EVENT TEAM

Imthiyas Hameed
Operations Manager
Khulood Shaban
CEO

Alifiya Bohra
Director – Business Development

Maria Malykh
Director – Business Development

Madhuri Somani
Assistant Operations Manager
Office: Berkeley Middle East, 26th floor, Sheikh Rashid Tower, Dubai World Trade Centre, Dubai, United Arab Emirates.
Mobile/ Whatsapp: +971 (0) 55 200 5756
Email: club@berkeleyme.com



























